Um, how glamazing is is that one of my favorite singers and style idols Gwen Stefani is the new face of one of my fave beauty brands, L'Oreal?! I'm just like beyond and over Cloud 9 upon reading this news!

Her first campaign will be for Infalliable Le Rouge, a new collection of conditioning long wear lip color followed by Superior Preference hair color. Of course, it's only fitting that L'Oreal focus their branding upon two of Stefani's well-known assets: those red lips and platinum blond hair. LOVE. Stefani is just another platinum gilded rung on the ladder otherwise known as L'Oreal spokespersons. (Beyonce, Eva Longoria, Kerry Washington and Jennifer Lopez are just a few that make up the rest). What do you think of the news, Glamazons?!

xo

Ferocia

Alright, since I just shared the news that Jennifer Lopez is the newest face for L'Oreal Paris, it's only fair that I tell you all about these fab new skincare products from the brand called Youth Code.

Last week, I (along with a gaggle of other beauty bloggers) gathered downtown and sipped on signature pink cocktails to hear the news. L'Oreal's Youth Code contains four products: Serum Intense; SPF 30 Day Lotion; Day/Night Cream; and Eye Cream.

L'Oreal Paris Youth Code Serum Intense

Price: $24.99

Infused with light diffusing micro-pearls and works to immediately transform skin and restore luminosity. Leaves skin feeling smooth and hydrated.

L'Oreal Paris Youth Code SPF 30 Day Lotion

Price: $24.99

Formula is lightweight and provides UVA and UVB sun protection with SPF 30 to prevent future signs of aging. Also contains the Skin Cancer Foundation Seal of Recommendation.

L'Oreal Paris Youth Code Day/Night Cream

Price: $24.99

Contains a three-dimensional polymer with unique ability to attract moisture and form a barrier over to the skin to visibly reduce fine lines and wrinkles as well as keeping the skin radiant and hydrated.

L'Oreal Paris Youth Code Eye Cream

Price: $24.99

Infused with moisturizing honey, caffeine to reduce under eye puffiness and light diffusing micro-pearls to illuminate the eye area. Side note: At first it felt kind of awkward to use, but I think I've got the hang of it. The key is to squeeze out only a little bit of the product to your under eye area and let it kind of melt into your skin before blending with the metal applicator as the formula is thick.

L'Oreal Paris Youth Code Starter Kit

Price: $34.99

Contains:

-1 fl oz SPF 30 Day Lotion

-0.5 fl oz Day/Night Crea

-0.33 fl oz Eye Cream

Each product contains the latest developments in gene science (side note: just to give you an idea, the stuff is backed by at least 10 years of gene research..crazy, right?!) and contains a patented formula called GenActiv Technology. What's so great about that? Well, this "technology" is actually peptides that help to make the skin act faster and younger leaving you looking like you're 24 instead of say 42.

We each got a goody bag filled with these new products and talk about instant gratification! Before bed that night, I washed my face, applied the Serum, Day/Night Cream and Eye Cream. When I awoke the next morning, I looked rested and my skin was actually glowing! (The only product that really does this for my face would have to be the super pricey Estee Lauder Advanced Night Repair.) Could it be that a drug store brand can make you actually make you look like you got 10 hours of sleep?! I was in shock.

And that was only after the first night. It hasn't even been a week of use yet and my skin appears smoother and definitely more luminous...love!

I then perused the fact sheet to read the clinical study results and what I have experienced thus far is right on target. Women reported that after just 1 drop of the Serum, their skin felt silky smooth and appeared deeply hydrated and luminous. After 1 week, they experienced a dramatic improvement in the skin's texture and tone and increased radiance. After 4 weeks, they noticed a diminish in the signs of aging.

Wowza! This collection won't be launching in drugstores until January 2011 (I know...I'm such a tease to get you all excited for something you can't have right this minute) but I got so excited about experiencing these instant results that I just had to share the news with you!

Definitely be sure to grab this stuff as soon as it hits shelves and let me know what you think after use!

xo

Ferocia

From designing children's clothing for Kohl's to modeling for Gucci ads to creating some of the top selling fragrances of our generation is there anything that Jennifer Lopez can't do?! (Oh, wait..there is: singing. But we won't talk about that...smh.)

Although the music industry may be one spot she just can't seem to dominate, you have to give it to her: she's definitely business-saavy. I mean, how else would one gain a L'Oreal spokesperson contract?! And not just any contract, mind you: a multimillion- dollar contract.

J. Lo (a name she ditched long ago but I still like to use tee hee hee) is the newest global brand ambassador for L'Oreal Paris, which includes brands such as EverPure hair care, Preference hair color and Youth Code skin care. She joins the ranks of other celeb L'Oreal spokesmodels that include Beyonce, Eva Longoria Parker, Diane Keaton and Keri Washington.

Jennifer's debut TV ad will air Jan. 16, 2011 during the Golden Globes for EverSleek, a new range of hair products in the Ever franchise designed to smooth unruly, frizzy hair.

One of the new products from the L'Oreal EverSleek Line

According to an article in WWD, L'Oreal plans on tackling a new take on advertising by making their ads more "intimate and conversational."

Cyril Chapuy, global brand president for L'Oreal Paris, was quoted in the article as saying that the script for the new ads were written with J. Lo in mind.

"It was designed for Jennifer's personality," Cyril said. "She is the one speaking directly to the camera, there is no voice-over and she speaks in her own words."

He also went on to add that "the look of the styling and set was also defined especially for her..[which] had a very intense energy."

Hmmm...it could be that J.Lo had all these demands and the brand just rolled along with it. Or maybe I'm wrong and they really wanted to make the ads all about her? Either way, I can't wait to see them.

And this won't be the last we see of J.Lo anytime soon! She's been named one of Barbara Walters' "10 Most Fascinating People of 2010" (interview airs at 10 p.m. EST, Dec. 9 on ABC) and has plans to launch a new album in 2011 called "Love."

Hey, you gotta respect this woman's hustle, right?! Who else is excited to see her new ads?

xo

Ferocia