
"As I worked on the collection of t-shirts with the team, we were very inspired by how relevant the themes of the exhibition are to the way women dress today, even though they celebrate women's style from the past. It's a collection that takes the simplicity of that classic American piece of sportswear – the t-shirt – to a new level that is still very easy to wear."
Hey Glamazons!!So I attended the Rodarte for Target preview months ago and I was as thrilled to see the amazing collection as I was to meet Tavi Gevinson, the 13-year old blogger of Style Rookie, who has truly blown the industry away with her intelligence and fashion sense!Check out her fab video project of the editor preview event (that I attended), the lookbook shoot and the ad campaign shoot below. She also interviewed designers, Kate and Laura Mulleavy, and chatted with celebs like Elijah Woods at the Rodarte runway show.Fab!!! Here are some images of the MAJOR collection including a sequin dress that is everything!






Sequins, lace and leopard, oh my! Rodarte for Target is perfect for the young, fashion-forward dresser who is a romantic at heart.The collection ranges from vintage-inspired looks with feminine flourishes, like the charming tulle skirts and swingy dresses lined with lace, to party-ready standouts like the leopard print minis and sequined frocks.Remember Rodarte for Target is all about layering so have fun piling a knit over a lace cardigan over a leopard-print dress. Take off the knits and cardigans and you have a look that is still fabulous once the temperature rises.Just in time for Christmas, the Rodarte for Target line hits stores on December 20th and is priced at $10-$80!What will you add to your wardrobe when the collection hits stores??Happy Shopping, Glamazons!Kisses,CouturaPhotos: Target. Nitrolicous.com.
Glamazons,Start saving NOW! The infamous Rodarte designers (sisters Kate and Laura Mulleavy) are creating a collection for Target's Go Series, which also includes Anna Sui and MCQ Alexander McQueen. Available December 20th through January 31th, the feminine, fashion-forward collection promises to be as ethereal and elegant as their signature line (see my fave Spring 2009 piece above), which won the sisters the top design award at the CFDA awards earlier this year. Even better? The 55-piece collection is priced from $10-$80, yes you read right, $80 is the most expensive piece! This is almost too good to be true!!!! I'll have to touch (and purchase) the clothes to know I'm not dreaming; fortunately, due to my fashion assistant gig, I was invited to the preview next week! Ahhhh!! Rumor has it I'll be touching a leopard-print jacket (you know I love leopard print - I won't leave the showroom without it)! Joshua Thomas of Target gave the scoop on what Rodarte lovers like me can expect from the new collection:"What you'll notice is an amazing eye for detail. It's very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering."Sequins? Bows? Fur? And you'll still have money left over to go out and show it off! Doesn't get any better than this (unless, Karl Lagerfeld is designing a Chanel for Target collection as we speak...or maybe Marc's the next one to join the mass retailer train! A girl can dream, right?!). Which collection are you more excited about: Rodarte for Target, Anna Sui for Target or Jimmy Choo for H&M? And yes, options are a beautiful thing.Stay tuned for pics from the preview! In the meantime, check pics of the sisters and their Spring 2009 collection below.




Kisses,Coutura
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