Wednesday, November 24, 2010

First Look: Valentino for GAP





While Valentino for GAP isn't a pairing we ever saw coming, we couldn't be happier for the ruffled coats to come out of the collaboration. With its belted waists, dramatic ruffles and soft bows, the collection presents a dichotomy of military chic and feminine flourishes.



In GAP's signature neutral hues, the elaborate ruffled necklines mix Valentino's couture imagination with a down-to-earth, utilitarian style.



Given the embarrassing logo debacle and a slump in sales, it seems GAP could use a boost from the media madness of masstige collections. Because no one can resist basics with a touch of couture!



Atleast that's what Valentino designers, Maria Grazia Chiuri and Pier Paolo Piccioli, are hoping: "We love mixing different cultures and we have been excited to mix GAP's timeless essentials with our roman culture of Couture," they said. "It brings together the iconic world of Valentino and Gap's fashion staples, synthesizing the current trend of combining luxury with basics."



Available in Milan since November 20th, the seven-piece collection which includes cargo pants and jackets will go on sale November 27th in London.



What do you think of the collection? Do you plan on shopping it UK Glamazons? If you shopped already in Milan, what did you score and how was your experience? And by the way, I'm jealous.















Kisses,



Coutura

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